The Significance of a Good Logo for your Business
Dabur, Tatas, TVS, Reliance, and many more – what makes them so prominent, and how people come to identify with them so easily?
Simple, the answer is – LOGO!!!
People identify with their logo and know immediately what the brand is, and what they represent. Their logo is what makes them separate from the crowd as distinctive and dynamic.
A logo is what that stands out for them and is what that gives them an identity. The design in the logo serves as an emblem that reminds the viewers of them.
Does your business likewise evoke the same attention and feelings among people?
According to award-winning designer, Fast Company blogger, brand identity specialist, and speaker, David Brier, “Branding is the art of differentiation.”
If ‘NO’, then it definitely needs a Logo.
In a cut-throat competitive marketplace, where businesses compete with one another to grab eyeballs, and get only one chance to make a good first impression, a logo designed by a professional logo designer of a top corporate logo design agency is what that will separate your business from the crowd, and create instant recognition which the marketers describe as a holy grail for a business.
Kreative Ideas, among the best logo design agencies in Mumbai known for its high-class branding logo design services, explains in this post what makes a logo so important for businesses.
WHAT MAKES LOGO SO IMPORTANT?
Logo communicates your business’ theme and values, creating that essential impact on viewers’ perception of your business.
SPEAKS ABOUT YOUR IDENTITY
When you think about your favourite brand, its logo design is what that will first stand out in your mind. The logo design represents your favourite brand’s identity that you associate with through your many interactions and experiences
When you read about a company in a newspaper or magazine, how often do you remember its name or the nature of its business?
It is not hard to guess what your answer would be. The answer would be ‘not many times’. Unless a company is famous and recognised the world over, or is advertised in newspapers or magazines often, not many people would know about it.
To make your company recognisable or be identified instantly, it needs a logo design crafted by a top corporate logo design agency that will give it an identity, define it, reflect its theme and values, and tell its message to the people. It is how people will perceive your company from others of its kind in the marketplace. For example, the logo of IPL has a message and an image that is combined with the logo – a hidden shape of a batsman hitting a ball.
CREATES AN IMPRESSIVE FIRST IMPRESSION
People form impression based on what they see first. A logo is among the first things noticed. It communicates to the viewers more than just a picture signature, and offers a snapshot of what the company has to offer and what its theme is.
For instance, Amazon’s logo looks meaningful. The yellow curved arrow stretching beneath from ‘a to z’, resembling a smiley, tells the viewers that Amazon has everything that they want under one roof, and which they offer with a smile in their service.
SELLS YOUR PRODUCTS/SERVICES
A logo when designed by a top corporate logo design agency can also communicate your products or services effectively, if projected well. People will instantly know what your business is about the moment they set their eyes on your products/services, even when they know nothing more about your business.
BUILDS YOUR BRAND IMAGE
In the initial stage, a logo helps create a brand identity, and later over a period of time, helps build brand recognition.
For instance, people recognise the multi-coloured hued alphabet ‘G’ as representing ‘Google’, and as the symbol for the Google brand. The very alphabet’s appearance on a screen or an advertisement in a media newspaper or magazine is enough to remind people about the Google brand. The logo is easily recognisable, wherever people go, so famous that there is no mention of ‘Google’ beneath ‘G’.
If your company too has a unique logo, then it can as well, build up its profile, gain recognition amongst the people, and be instantly recognisable anywhere.
INCREASES YOUR BRAND VALUE
A logo increases the brand value of your products/services, and distinguishes them from the crowd, For instance, when people go shopping for a product, say, shoes or soaps, they will come across several products of the same ilk. Your logo on your product/service, is what that will help them distinguish your products/services from others of its ilk.
A good logo with a captivating design and appropriate image will reflect what your company is about, and what it stands for, and boost its brand image by making it stand apart from the crowd.
INSPIRES BRAND LOYALTY
Sustained association with a logo design will fuel brand loyalty amongst the viewers. The more the logo becomes familiar to the people, the more they will associate with the logo, and the more they will be loyal to your brand.
The power of brand loyalty is enormous that can stand for a lifetime. Famous brands like Coca Cola, Pepsi Cola, Nike, Google, Toyota, etc, cultivated brand loyalty because they inspire trust in people. When trust is built, people become more loyal to the brand, and would not exchange it for anything that does not belong to the brand they trust.
BUILDS TRUST IN YOUR BRAND
Trust factor is important when you are running a business, especially when you are competing with rival businesses for the same pool of customers.
A well-designed logo with the right blend of image and colours will send across the right message that your business wishes to convey. For instance, excess of yellow colour in your logo will only make your customers feel edgy and anxious. Likewise, blue colour stands for positivity and hence will be able to build up trust in your brand among your customers.
GENERATES EMOTIONAL CONNECTION
A good logo will help connect your business and help it forge an emotional bond on a personal level with your target-audience. Some of the best brand names around the world like Google, Coca Cola, Dabur, etc, have been able to exactly do that.
When people think of these brands, the first thing that they recollect is their logo, which instantly will fuel an emotional connect with the brand. Most people around the world still continue to stay loyal to these brands and still continue to buy their products.
BUILDS AN OMNIPRESENT PRESENCE OF YOUR BRAND
A logo will be constantly present on packaging items. Now, when the packaging items are displayed in stores or television commercials or online, the mere presence of the logo will spread your business’ presence and message. Day in and day out, they scream for people’s attention, as a result of which they will begin to acquire a near-omnipresent halo. This will create a unique broad image of your business.
Having a great and good looking logo is important. It sparks interest among people and ignites in them, a reason to try your brand and decide for themselves, whether what you have to offer, actually meets their needs, and offers value for their money.
However, a logo’s design will be successful, only if the company has a trusted reputation. By itself, it cannot make a company successful. It can only serve as a functional signpost to guide people to find and identify your business.
BUILDS AN OMNIPRESENT PRESENCE OF YOUR BRAND
A reputable logo when designed by a top logo design agency in Navi Mumbai like Kreetive Ideas will help build a professional image of your business which is critical for portraying an image of your business that is trustworthy and reliable. This will help secure and ensure long-lasting customers.
A badly designed logo or a logo that has no connection with your business profile will only end-up distorting the image of your business and send across wrong signals.
CREATES THE RIGHT CONSISTENT IMAGE
Today there are many digital as well as non-digital platforms. Social media itself has many platforms, ranging from Facebook to Twitter, Instagram, etc.
So, when you look to create a logo, ensure that it’s a well-designed logo by a top corporate logo design agency like Kreative Ideas that people will instantly recollect, and understand that it is the only logo that your business has. The power of the logo should be such that it gets imprinted consistently everywhere and in every person’s memory. This will create the right impression about your brand everywhere.
Such a well-designed logo will also provide your brand a level of sustained quality consistency thereby ensuring your brand is appropriately represented, wherever it appears, and is present. This will enable your business to stay relevant in people’s eye, build proper reputation of your brand, and maintain your brand’s message.
STAYS AS TIMELESS
The year is 2050, and your logo still continues to stay relevant and recognized. That’s called timeless.
Trends may appear and disappear but a well-designed logo stays consistent and yet remains relevant. A good example of such a logo is of Coca Cola. Its logo has been around for more than 130 years now and yet continues to evoke the same passion and loyalty around the world.
A well-designed logo by a professional logo designer will not only stay timeless but also stay functional and versatile through ages. It will also work on a scale that is big as well as small, and in different colors, whether it is black and white or blue. Finally, it will also work effectively wherever it is used, whether it’s the website or a billboard or a newspaper / magazine or a television ad or a business card or a brochure, and anything where it can be displayed.
WHAT SUMS UP A GOOD LOGO?
A good logo designed by a professional logo designer is one
- Has a sense of style and best represents what your business does.
- Sports the right shape and color that appeal to the viewers.
- Sports the right image that best aligns your business with its industry. For instance, a shoe manufacturer has a shoe as the logo. The shoe reflects the nature of its business.
- Inspires and instills loyalty among the target-audience. The more it inspires and instills loyalty, the more your business will prosper and profit.
- Positions your brand as a reliable, responsible, and reinventing one. This will help it build long-lasting relationships with the target-audience, and also makes it possible to be revised and improved upon as and when required.
- Reflects the image of your brand perfectly. This will help your brand to mature over a period of time, retain its relevance, and consistently present a fresh perspective of your business.
- Is presentable in any format (PDF format is considered the best) to your clients, in a way that the target-audience will be able to swiftly recognize and remember the brand’s identity.
Avoid a logo design that is
- Incoherent, problematic and opaque for it will make it unpalatable to the customers.
- Fancy and gregarious, for it will not exactly reflect your brand message to the customers.
- Distracting, for it will confuse your customers and also make it difficult for some of them to decipher and understand what it is all about.
WHY OPT FOR KREATIVE IDEAS?
If you’re looking for a reliable source to create an impressive custom logo design that works effectively on every material at every level, and is well-aligned with the aspirations of your target-audience, then look no further than Kreative Ideas, the best Logo Design Agency in Navi Mumbai.
Among the best logo design agencies in Mumbai, Kreative Ideas offers world-class branding logo designing services. It specialises in creating distinctive logo designs that reflects your brand profile and that the people instantly will identify with.
Talented professional logo designer at Kreative Ideas study your needs and accordingly produce a logo design with eye-catching visual and imagery, and every other element of the logo, from image to typeface, colour, font, shape, etc.
End-result, its impact can be felt on everything from the website to letter-heads, business cards, etc; and its message instantly grasped by potential customers.
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