Minuscule merchants and business owners cannot compete against other major players in the industry with their collected resources, manpower, and products. However, a business website template can help in winning over them. Not only does a strong online presence provide a positive first impression to potential customers, but it can moreover increase sales, putting the merchants and small-medium business owners on the path to prosperity. Most startup owners are unclear on the benefits of a business website and how it can help to grow business globally.

Here are the few steps for making your website template get more online customers:

1.  Start Off On the Right Note

Make a website design and development technically advanced by eradicating the use of old website development techniques like Flash, JavaScript. Thankfully, most website design templates offer the most technically advanced website development and make it easy for small startup businesses to easily gain a web presence. The key ingredient to attract an audience is to place your elements in a convenient manner for visitors. Place your contact details, latest products or services at the top of the page, so as to grab the attention at the earliest. Example, on your online shopping website, display your the latest products in banner designs and always give a Call-To-Action button such as downloadable content, like PDF manuals or ORDER NOW.

2. How to get sales through the website?

The objective of having a website is to generate more leads, consumers and thus, increase the sales. Position your services on the website in an appropriate manner to attract attention. The best way is the amalgamation of audio-visual elements for every part of the website. Add images and videos for creating an effective audio-visually rich website. Remember, visitors tend to have a short attention span. A small paragraph of 400-700 words along with relative imagery is all that you need to put. Highlight the points of your business and offerings in website design.

3. Have a static website or CMS website design?

A CMS website design and development provides great help in easy template design customization. But make it a point to stay away from tailor-made CMS if you do not wish any issues with changes, support, or upgrades. CMS also manages your site with regular updates and basic SEO for great SERPs.

4. Make a Mobile-Friendly Website Design

Since the inclusion of the Mobile-First Index by Google on November 2016, every business website design needs to be responsive. What this means is, your website will automatically rearrange itself when viewed on mobile devices. As we know, the world is heavily driven by mobile users today, a responsive template website design helps to target a larger audience market than the few available only on laptops or desktops.

5. Keep Your Brand Identity Consistent

Before you start designing a business website, get all your trademark elements handy, including trademark colors, fonts, logo, and so on. These logo designs, brand stationery design or brochure designs, etc form your brand identity design. They need to be kept consistent throughout the pages of your website design

6. Stay Up To Date On Technology

You don’t need to be a high-end developer to manage and run a template CMS website. However, make sure of updating the website CMS platform as per the new trends.

7.  Purchase The Right CMS Website Theme

The design of your website template goes a long way in acquiring the right clientele. Purchase a good CMS website template or theme from the popular website template selling platforms such as Envato or ThemeForest, etc. Make sure you check information about theme author, security policy and theme support guidelines.

With increasing security threats on the Internet, it is essential that you keep your CMS (such as Joomla, WordPress, Drupal, etc.) up to date. This is because the CMS developers keep identifying security vulnerabilities and providing upgrades with fixes for them. If you face any problem in selecting the right theme, connect with us for free support.