Matt Gorniak very well quoted “I do Believe the Modern sales leader has to be a Marketer”. With everything going digital, businesses and Brands are quite interested to bring their business online. They are willing to jump on networking platforms to create awareness about their Business.

Nowadays, Print ads, or TV promotions aren’t enough to market about a brand but bringing it on the most used sites or social media platforms are doing wonders to the businesses. It is observed that since 2018 Social Media Marketing has been the core choice of the marketers across the world. It has proved to be a vital marketing platform for most of the brands.

To keep the brand on toes, just the regular social media marketing won’t help, but it needs a custom marketing strategy designed to make a big difference.

After an abundance of research here are few Digital Marketing trends that promise to make huge differences to businesses:-

Interactive Chatbots

Chatbots have been in the market for a while now. Chatbots is the technology that connects directly with the customers in the form of text, image, voice, or message. But looking at the recent trends it is gaining a massive spotlight. Statistics claim that the chatbots are helping businesses to close the deal faster at an average growth rate of 24.3%.

Many companies rely on chatbots to handle customer services and have received a positive responses from customers too.

Customized chatbots redirect messages or queries to the most used apps such as messenger, WhatsApp, etc. Such features help in brand promotion and providing personalized services.

Chatbots are loved by businesses as they help to create a long-lasting relation and interaction with the customers in the long run. As a reputed digital ad agency in Navi Mumbai, we develop customized chatbots for our clients, connecting them with their customers 24/7 without any interruption.

 

Voice Search

As Google holds the maximum traffic over all other search engines, the google commands have brought new transitions in search volumes with voice command features. The voice commands are over empowering the users to get things done with just a command.

If we review the Statistics, Voice Assistant adoption rate is 72% with 92% of the positive and satisfied customers. As seen the growth is agreeable, but the companies face challenges as the voice search would be quite accurate and would show results just as commanded without any room for indirect ads.

That’s where the role of SEO ad agency comes into the picture as it helps its clients making voice-search friendly. We are a digital ad agency based out in Navi Mumbai, making our local clients go global with voice-searches.

 

Integrating AI and Blockchain Technologies

Blockchain technology has expanded its roots in digital marketing too. This technology has helped the marketers to check where their ads are placed and how relevant the engagements are. This makes the data more reliable and brands marketing assets useful.

The nature of the blockchain technology is transparent as it gives customers more control over the way an advertiser can use their personal data. As the customer’s trust increases the likelihood of them sharing personal data also increases.

Blockchains are game-changers as they help the digital marketers to know if the ads are placed in the right format, reaching the right audience, at the right place and at the right cost.

 

Influencer Marketing

In today’s world, social media has the maximum attention. People trust their personal experience more than the ads, especially when given by a real and authentic person. This is where influencer marketing makes its space in the digital world.

An influencer can be effective but also expensive at the same time. The brands need to be smart enough to choose an influencer who will generate a real and genuine audience for this brand.

 

Kreative Ideas is a Digital Marketing Ad agency in Navi Mumbai that helps the brands upgrade their digital game plans and win over their outdated competitors.