Unlocking the Power of FMCG Branding
As per a quantitative analysis report published by Allied Market Research, the FMCG industry is slated to reach by the year 2025, a whopping $15,361.8 billion globally.
As per a quantitative analysis report published by Allied Market Research, the FMCG industry is slated to reach by the year 2025, a whopping $15,361.8 billion globally.
According to award-winning designer, Fast Company blogger, brand identity specialist, and speaker, David Brier, “Branding is the art of differentiation.”
Generally, consumers’ do not remember brands with category likeness. Instead, they will remember and recall brands with category differentiation in the form of product. If the product is unique and different from others of its ilk, the likelihood of brands earning repeat business increases significantly.
To differentiate the brand, building a strong brand is critical for any FMCG company’s success. This largely hinges upon a strong FMCG branding design that establishes a unique identity, and helps FMCG businesses to stand out.
A successful FMCG branding design communicates a brand’s values and messaging and at the same time, impacts the consumer’s psyche to the extent it will live in their subconscious memory well past the point of purchase.
In this blog, Kreative Ideas explains to you the importance of having a quality FMCG branding design; what goes into the making of a quality FMCG branding design; and how hiring the services of a professional FMCG branding agency will help in this regard.
HOW TO UNLOCK THE POWER?
To unlock the power of FMCG branding, brands need to have a strong FMCG branding design.
FMCG branding design is not just about the brand logo and brand colors, but is also about all the elements that make and define the FMCG company’s brand identity, that is, brand purpose, brand message, and tone of voice.
A quality FMCG branding design will leave behind a lasting impression if it is able to create a visual experience that impacts viewers’. Here is a look at each of the fundamental elements that make up a strong FMCG branding design.
VISUAL APPEAL
A brand is an identity that describes the FMCG company as an entity. Hence, their brand identity should convey their uniqueness; differentiation; and value.
There is no better way to convey them than the brand’s visual appeal.
What makes visual appeal so significant is that visuals are much more powerful than words. This means, the viewers’ will completely skip reading the text on your brand design if it lacks the visual appeal.
Considering that a brand’s visual appeal impacts the psychology of the consumer, a visual appeal should not be just about being pleasant to the eyes, but should also be about the kind of message that the brand wants to convey to the audience; and what values the brand wants the audience to identify it with.
A good example of a powerful brand’s visual appeal is that of the famous American company, Wells Fargo. Its brand projects an organized visual appeal with the colors, placement of icons, and overall visual aesthetics all conveying an image of stability, which is its brand identity.
When it comes to FMCG brands, their brand designs’ visual appeal must attract the consumers to their product and hold their attention for long enough to reach the ultimate point-of-purchase intent.
You can get a quality FMCG branding design crafted by leading FMCG Design Agency in Mumbai, Kreative Ideas, with a visual experience that will stay in the memory of the viewers’ for long. This will help your FMCG brand to earn more loyal followers.
FUNCTIONALITY & USER EXPERIENCE
In an increasingly digitized world, brand functionality and user-experience have become critical factors in attracting and retaining customers’.
FMCG products by and large are based on the amount of customer retention they receive. This is largely influenced by the FMCG branding design experience.
When it comes to enhancing FMCG branding design experience, graphic design plays a pivotal role. By employing meaningful branding design elements like a visually appealing design layout, brand colors, brand’s textures, etc, a FMCG branding design can provide the viewers’ a stimulating experience. This in turn will increase better brand engagement and eventually, drive positive customer-conversions.
The importance of user-experience is such that even if the brand provides an exceptional FMCG branding design presentation, but the branding design offers a mediocre user-experience, the consumers’ will look elsewhere to savor a memorable user-experience.
BRAND MESSAGING
Although every branding design element is essential, the words matter most in a branding design.
Brand messaging serves two purposes – Communicating the brand’s value proposition; and speaking the brand value prop distinctively and uniquely.
A FMCG brand that sends across the right message to its target-audience will succeed in gaining their trust and recognition; and build emotions that are powerful to stay connected for long.
With the help of leading brand strategy and design agency, Kreative Ideas, your FMCG brand will be able to convey aspects of the brand and values that are relevant to its audience; and key differentiators that define it.
BRAND COLORS
According to research studies, people make a subconscious decision about a person, environment, or product, within 90 seconds of initial viewing; and that between 62 percent and 90 percent of that assessment is based on color alone.
Colors can speak a whole lot of meaning without the use of words. This is precisely the reason why a lot of careful thinking goes behind the colors when a company looks to choose them to represent its brand.
A good example herein is that of Vodafone which has a logo that conveys communication and sophistication. While communication is represented by the color red that stands for passion – talking and conversation; the silver backdrop conveys the brand’s sophistication and perfection.
BRAND CONSISTENCY
To build trust with the target-audience and sustain brand recognition, FMCG branding design must maintain consistency across various channels. This will help to reinforce brand’s identity, foster continual familiarity; and assist in establishing a powerful presence in the minds of the consumers’.
A good example is that of the renowned chocolate brand Cadbury’s. Its brand colors, purple and gold is enough for anyone including kids to relate it to the brand that is Cadbury. While the bright purple is officially Cadbury purple, the curvy ‘C’ of the brand logo reflects the look, smell, and taste of the brand’s luscious chocolate.
Overall, the Cadbury brand experience has stayed consistent since inception across platforms and the brand experience all along has empathized with the consumer experience of the product.
Hiring the services of the best design agency in Mumbai like Kreative Ideas will enable FMCG brands to ensure that their brand’s visual elements like logos, color scheme, typography, etc, stay consistent across all platforms from social media to website, and more. This consistency will eventually play a key role in creating a powerful visual identity for the FMCG brands.
WHY HIRE THE BEST DESIGN AGENCY IN MUMBAI?
To unlock the power of FMCG branding, collaborating with the branding experts of leading brand strategy and design agency, Kreative Ideas, will help to improve the design efficiency of your FMCG brand ad drive successful results.
Kreative Ideas as the best design agency in Mumbai, understands how branding design is critical to an FMCG brand’s success. Accordingly, its team of expert designers and branding experts will work together to produce a branding design that will communicate your brand’s vision and objectives; and create consumer engagement, leading to greater consumer purchase intent.
Kreative Ideas as the best design agency in Mumbai, understands how branding design is critical to an FMCG brand’s success. Accordingly, its team of expert designers and branding experts will work together to produce a branding design that will communicate your brand’s vision and objectives; and create consumer engagement, leading to greater consumer purchase intent.
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