How to Generate 20% More eCommerce Sales With Video Content
- Kreativ Ideas
- November 22, 2020
- 11:25 pm
Every eCommerce business is hunting for unique ideas to increase sales constantly. Let it be a thriving or struggling e-commerce brand to get by, this article can help you get more cash in the bank.
We have an eCommerce SEO tip for you to up your eCommerce sales phenomenally.
According to e-commerce SEO strategies and marketing experts all around the world, videos contain the highest ROI compared to other types of content.
Figures say 43% of consumers want marketers to produce more video content and if customer satisfaction is your main motive, make sure to include more explanatory “HOW TO” video contents in your product catalog pages.
Most of the eCommerce businesses are afraid of creating videos as they believe that they don’t have enough types of equipment for the same. But, you don’t need any fancy or expensive video equipment.
Here in this article, we will see how to use promoted videos to generate more eCommerce sales through eCommerce SEO tips.
Recognize What Drives Your Users to use Different Video Platforms
Every video platform has a special video USP design driven by their loyal customer analytics.
Example – People who use Pinterest look for motivational video content For YouTube, then again, the best four substance classifications are parody, music, amusement/mainstream society, and “how to.” And, 68% of their clients take this data and decide on what type of video content to create for increasing their sales—thus using the right video platform for connecting with the right audience. Instagrammer’s videos or their choice can fall into any classification, yet they need to utilize the data at this moment. At the point when you make recordings for Instagram, they should be quick, useful, and give simple buying data.
Before you pick a particular platform, delve into its demographics and research data. This data can assist you with setting desires for your advanced recordings. So this is your first eCommerce SEO strategy for the day. Liked the insights? Checkout to know more.
Optimize Video Content
While optimizing a video you need to keep few things in mind such as,
- Choose the Right Video Hosting Platform (YouTube, Instagram Reels or IGTV, etc)
- Insert a Video Transcript !!! ALWAYS!!!
- Make sure your Thumbnail Image is Engaging
- Pay Attention to the Title and Description of your Video
- Ensure the rest of your Page is relevant to the Video and Optimized for SEO
- Embed the Video you want to be Ranked First on the Page
- Make the Video the only focus of the Page
- Don’t Embed the same Video in multiple places
Need an Expert? Hire our eCommerce SEO agency for video marketing of your eCommerce Brand Now!
Ask People To Share Your Video
We understand that simply requesting the individuals to share your video may appear glaringly evident, however, we can (nearly) ensure that on the off chance that you put yourself out there, your companions will share your substance and assist you with getting the message out. So ask your companions, associates, previous partners, industry associations, brothers by marriage, nephews, and nieces. Obviously, asking the contacts who are firmly associated with your market is the vital spot to begin, yet no one can really tell who is associated with who, and an offer can go far so don’t restrict the individuals you inquire with.
To upgrade your game, create engaging video content that will drive customers to share and tag you more often. Examples could be the trending gibberish videos or STYLE UP YOUR OOTD just so people can share and share more.
Put Some Money Behind Promoting Your Video on Social
A great deal of the tips so far have been wallet-accommodating (for more wallet-accommodating video help, look at this post on the most proficient method to make at-home DIY showcasing recordings), yet now it’s an ideal opportunity to scratch out the quarters from the lower part of your knapsack and put some money behind your video’s online paid promotions for effective SEO marketing strategies.
Another e-commerce SEO tip for promoting videos is to try a variety of platforms for promoted videos. This will help to produce greater ROI for your videos.
Hope this article was helpful and may come in handy for your eCommerce SEO strategies. This article is written by Samidha at Kreativ Ideas, which is a profound digital marketing agency in Navi Mumbai. Please let us know which topic you would like to read about and find it in our next article right here. Stay connected!