Lockdown!!!! Is it hampering your business?

Don’t Wait. Go Digital.

Going Digital Is The Solution

With extend in Lockdown all over India, many businesses are trying to figure out their combat strategy. Many businesses are following the Wait & Watch Strategy.

But Wait until when? Looking at the increasing number of COVID-19 cases across the world everyday, there is no certainty of when all will be back on track.

So, is waiting the right option for your business while suffering financial losses?

How Would Be Post COVID-19 Scenario? End of Lockdown doesn’t mean that life will get back to normal instantly.

As most businesses are suffering financial loss and with growing economic depression, there will be a surge in prices of many services & products, post COVID-19. Affordability & sustainability of these services by common people is dicey.

In view of the crisis, a minimum 6 months to 1 years time period is anticipated for businesses to recover from the losses.

What can I do instead of waiting? Venture Into Digital World To Leverage Your Business

Gaining attention through digital platforms is the best bet for your business. Statistically, your audience is spending most of their quarantine time on social media, OTT channels, attending online webinars available enough to grasp opportunities at any time.

Take advantage of this situation

Many companies have started conducting online webinars, youtube videos and paid digital marketing programs to keep their audience engaged.

Whereas, smart businesses are using digital platforms to maximise their profits in this situation as well.

Which Digital Platform Can I Use For My Business?

Without further ado, here are a few digital marketing activities that you can adopt to leverage your business.

Local Classes, Tuitions, Activity Groups

A well-scheduled online tutorial for a minimum subscription fee on YouTube, Instagram or Facebook can be one of the ways to keep your business running.

Online classes can cater to more audiences than the number of people you could accomodate during your physical sessions. Use this time wisely, to keep your current audience hooked on to you.

Businesses like yoga classes, dance classes, cross-fit studios, karate classes, tutorial classes and so on fall under this category.

SMEs In Travel Domain Being the most affected industry due to COVID-19, acquiring new customers seems unlikely. But with digital marketing solutions, you can surely keep your past and existing customers engaged.

Give a virtual tour of unexplored and magical places around the world to your customers. Creating a video, blog or infograph providing insights about known-unknown facts, could be one of the strategies. With the help of a few travel bloggers & influencers, you can reach your future prospective customers.

Also you can share best practices to follow while planning a trip. This activity can be as simple as creating a graphic design and just posting it on social media platforms. Do connect with us for more insights.

This caters majorly to Travel Agents, Tours & Travellers and so on.

Health Domain Experts Don’t let social distancing get in way of your business.

Conduct online consultations on video enabled platforms such as Zoom, Google Hangouts, Skype, Or WhatsApp Video Calls.

With digital, you can acquire global customers. Keeping your target area in mind, you can run cost-effective paid campaigns on google or facebook and gain new customers who are looking for your help in this need of the hour.

This article might help Dieticians, Doctors, Pediatricians, Physiotherapists, Psychologists, Reiki Healers and so on.

Businesses In Educational Domain Drawing inspiration from an idea that is already being practised in well-developed countries like the US. Organise a webinar for all students to continue their schooling.

Let the dreadful impact of this pandemic not hamper the life of our future crusaders. And thus, it will help the educational institutes keep going during these harsh times.

Catering to schools, universities, engineering classes in this section.

Real Estate Domain With the everyday crashing economy, it’s evident that the real estate market will take a lot of time to recover post COVID-19.

Guide your future buyers on selecting the right house. “Factors You Should Consider Before Buying A House POST COVID-19” could be one of the ideas you can amplify in your webinars.

This will ensure more attention and also build trust & loyalty towards your business. Grab this opportunity to conduct a webinar, as not many real estate owners have embarked on this yet.

Hotels & Restaurants Domain Currently, people are looking for more home cooked food options than ordering pre-cooked meals. To sustain, diversify your deliverables from ready made food to selling of uncooked vegetables and fruits.

Be open to supplying vegetables, fruits, fresh sprouts or grains to local customers and effective social media marketing strategies should help you reach local audiences faster.

Financial Experts Financial advisors have an opportunity to gain here, as people are looking for ways to minimise their expenditures & better investment options.

An hour of LIVE Finance Consultation Webinar would help to attract eyeballs. Recurring sessions or personal one-on-one consultation would help you keep going during such rough times.

Event Organisers It’s evident that social distancing practice would make it difficult for the Event industry to come back for a longer time.

How can you keep going? As postponing an event is not the solution, pivot possible events to online LIVE sessions. Online webinars and LIVE sessions are trending and it can be of great advantage to event organisers.

Invest some time in innovative ways of conducting online events and with heavy social media marketing, you will be able to attract a lot of attention.

Resorts & Camping Planners Even if people are bored of sitting at home, touring and trips would not be first thought on their mind after lockdown opens up.

So what can be done? Don’t wait for lockdown to get over.

Start with online revenue generating services. A star gazing online program or ASMR amplified sessions could come as a relief not only to your financial crisis, but for mental well-being of others too.

Don’t let your business suffer due to pandemic. Let the world of digital marketing get you going. Digital marketing can be monetarily rewarding for all businesses. Use it as a way to stay connected with your audience. Don’t let your physical absence be felt by your clientele or customers.

Connect with us for any digital marketing support. GET FREE CONSULTATION on how to get your business online by clicking right here.

Keep them engaged! Keep your dreams alive! Good times will roll in for all of us soon! Until then #staysafe #stayhome