Bounce Rate can give online marketers a tough time and makes them rethink over and over again to improve their strategy. But why bounce rate is so important?

Let’s first see what is bounce rate?

Bounce rate is the percentage of the users who leave your website after seeing your first page. Now as per the trends following is the range and its reasons for which you get the high bounce rate

Bounce Rate becomes an important factor to improve your average user time spent on site and eventually higher conversion rate.

Here are some of the reasons to cause a high bounce rate and suggestion to improve:

• Load Page Speed–This the biggest reason for a high bounce rate but unfortunately clients tend to neglect it as they have to optimize the website which needs technological investments. But to get a better result load page speed plays a huge role. Not only has this website needed to go for server changes depending on the traffic they acquire to the site. For example, A shared server cannot be used for a website which has more than 1 lakh traffic daily.
• Engaging Content: Users will come to your site to get something they really required and which is important to them but if you don’t provide the content that they are searching for you are going to lose them in a fraction of second making your bounce rate go skyrocket. Just keep the content as per the user requirement. Give the user a good reason to stay on your site, add some engaging videos which help to increase the average time spent by the user and eventually good bounce rate.
• Everything on one page: This a major mistake that every marketer or client do to give everything in one page which eventually confuses the user and bouncing back. Just Focus on the single selling point. Whether it’s your price point, credibility, quality or customer satisfaction across the page for which your brand stands for. Add testimonials to add credibility to your claim.
• Blank Page or Technical Error: If the user is spending less than seconds on your site, it is likely your page is ending up blank or getting a 404 error. Check the Google console to fix your URL issues. Try to check your page from every internet browser like chrome, safari, etc.
• The site should be mobile friendly: As per the report almost 80% searches are done from mobile, so if you have a page which is not mobile-friendly then you are going to lose your users and which will increase your bounce rate. Make your UI-UX such a way which is visible & readable from mobile devices.
• Avoid Pop-ups: offer pop-ups can be a good way to acquire leads but it also acquires a higher bounce rate as the user gets irritated by it and bounce back. Specifically, on mobile, it’s really a big no to put a pop-up as it occupies the whole mobile screen creating frustration in the minds of users. Instead, use user behavior pop-up or an exit pop-up which can help you to make the user stay on the site.
• Create a Compelling CTA: According to the report, 47% of websites have a Compelling CTA that takes 3 seconds or less for users to see. After you have managed to bring a user to site with compelling title and description, don’t just lose them due to weak CTA.
• Attracting wrong visitors: Higher bounce rate can occur if you are targeting wrong users. Check you are targeting your related audience and also check if the keywords which you are targeting have a good amount of search traffic.
• Set external links to open in a new window: This mistake is made by most of them when they put social icons on the landing page but once you click on it the user will leave your page increasing your bounce rate. Set all the links of social and other external links to open in a new window.
• Analytics Setup Error: If you have all the above corrected and still you are getting high bounce rate then it’s likely that you have made an error while setting up analytics on your site.

 

I know that some of the points mentioned above could produce fast results, but don’t expect that. Keep growing your site audience. As you satisfy your users, they’ll also tell others about you – thus improving your search traffic and lead generation.

When users come to your site they first saw the design and how user-friendly and responsive your website is. Improve the quality of the website by using these amazing tips and if you need any guidance then we are there to guide and help you.

The Kreativ Ideas is a digital marketing company in CBD Belapur, Navi Mumbai, providing website design and development, social media marketing and SEO services across India determined to help you in the marketing strategy and to make your business grow.

So did you find any of the mentioned ways for reducing your bounce rate helpful? Share your experience below.