Hey There! You are reading this then you sure want to get into YouTube marketing or need a YouTube marketing strategy to improve your brand channel. When the video comes to our mind there’s only one channel you will think of and that is YouTube. YouTube has marked its place as the biggest search channel for videos and the second most visited website on the internet. This is why it’s imperative that you should promote your brand or your client’s brand on YouTube.

 

Let’s see some other stats that prove YouTube marketing is one that cannot be missed from your brand strategy:

• Every minute over 300hrs of videos are uploaded on YouTube
• 59% of users prefer watching videos than reading text
• YouTube channel can be accessed in over 76 languages which is almost 95% of the population
• Over billions of dollars are spent by a brand on YouTube every day

So how to go about it! What is the best strategy to crack the YouTube algorithm, so that your brand is visible to most of the people? Here are top YouTube marketing strategies to help your brand stand out than others.

• Creating an Effective layout for your YouTube channel: The first step to YouTube marketing is to have a layout for YouTube channel. The first thing that users should see after visiting your channel that what you offer and what your channel is all about. Don’t confuse users by putting all info on one cover page. Be simple and effective with your color combination used and the information is written on it and definitely a good CTA.
• Create Regular Content: Your user will come to your channel only if you are consistent in your content delivery. Aim for 1 video per week at least to keep your feed active unless users will tend to go away. Be fresh with the content; don’t repeat your content again and again. If you have long content then don’t just put it as it is, cut it in short versions and plan it to post them one by one.
• Write a Great Title: This is the most important factor to make a place in YouTube search and definitely cannot ignore it. If your title is not proper, you will not get any clicks on your video no matter what your video content offers.
• Create perfect YouTube thumbnails: creating effective thumbnails make user click right away which will make YouTube channel more recognizable. Make users understand what a video is all about by adding relevant images and short descriptions. Using a thumbnail is your best bet to catch user’s interest.

Some points to remember while creating thumbnails:

• Create thumbnail keeping the standard video sizes in mind – 1280×720 or 1920×1080. Don’t use smaller sizes as it will be less visible to the user.
• Use only high-definition images which will be visible to all users using a different type of devices.
• Include the video title on your thumbnail to attract more views.
• Image formats that are best supported are JPG, PNG, GIF, BMP, or TIF.
• Use the 16:9 aspect ratio which works best for YouTube.
• Keep a consistent look and adhere to the design of your thumbnails.

 

Share Videos via social media: To grow your YouTube channel it’s imperative that you share your videos on other social media platforms. Each platform has its own way of communicating, you should figure out which suits your brand and be active communicator on those channels, Here are some tips to promote your videos:

• Add your videos on Slideshare
• Share your videos on Facebook, Instagram, Twitter & Pinterest
• Make mini-videos specifically for Facebook and Instagram
• Embed your videos into the blog content
• Share your videos in communities on Facebook and LinkedIn
• Include your videos in guest posts on different sites
• Use channels like scoop it & Reddit to increase views

 

Work with other Youtubers: Track down YouTubers having more followers and collaborate videos that are relevant to both. This will help increase your fanbase. Ask your users which type of videos they want to see and then find YouTube influencers that can deliver the same to you.

Branding your Channel: With increasing competition in digital space for each client, it’s become necessary to promote your videos on YouTube and other platforms. For which either you can imply digital marketing strategies mentioned above or you can hire a person or agency who has more experience in doing this stuff.

We at Kreativ Ideas which is one of the best digital marketing agencies you can get around. Have a professional & experienced staff who works tirelessly to promote your brand or product on different channels by using tested & successful digital marketing strategies.